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新形势下的白酒市场突破之法
责任编辑:蕾蕾  发布时间:2020/6/18 10:20:35  文章来源:  作者:佚名

  2020NIAN,SUIZHEXINXINGGUANZHUANGBINGDUYIQINGDESHIJIEFANWEINEIYINGXIANG,WOGUODEJINGJIZAOSHOULEFEICHANGYANZHONGDEDAJI,ERZUOWEIXUYAOXIAOFEIZHETIYANCHANGJINGDEBAIJIUSHICHANG,YINWEIXIAOFEICHANGJINGDEZHONGDUAN,GENGSHIAIHONGYIPIAN。

  HOUYIQINGSHIDAIDEBAIJIUGEJU

  1、XINXINGGUANZHUANGBINGDUDEYINGXIANG,DUIBAIJIUXINGYEDEYINGXIANGBUHUICHANSHENGZHIDEBIANHUA,DANSHIBAIJIUXINGYEJIEDUANXINGDEDIGUQISHIBIXUDE。 ZHENGTICONGWEILAIDEBAIJIUXINGYEFAZHANQUSHILAIKAN,ZHEIJINJINSHIYIGEXIAOBOLANG,YINBUQIHAIXIAO;

  2、GEDAMINGJIUQIYEJIDIFANGMINGJIUQIYE(JIGEBIEQIYEYINWEIPINPAIJUEQIDEHONGLIYINGXIANGHENXIAO),2020NIANDIYIJIDU、DIERJIDUDEXIAOSHOUHUIYOUYIDINGCHENGDUDESUOSHUI(YUGUJIAOWANGNIANDI15%-25%ZHIJIAN),TEBIESHI2、3、4、ZHEISANGEYUE,KEYIJIANGYINWEIXIAOSHOUCHANGJINGDEQUESHI,YINGXIANGSHIZUIDADE,DANSHIYINWEIZHEIGEJIEDUANBENSHENDUIYUBAIJIUQIYELAIJIANG,ZHEIGESHIQIBINGBUSHICHUANTONGBAIJIUDEXIAOSHOUWANGJI,SUOYICONGQUANNIANDEXIAOSHOUSHOURULAIKAN,ZONGTIYINGXIANGYESHIYOUXIANDE,BINGMEIYOUTAIDUOYINGXIANGZHENGGEQUANNIANDEXIAOSHOUZHIBIAO。

  3、ZHONGXIAOXINGBAIJIUQIYEJIANGMIANLINJIEDUANXINGWUSHENGCHAN、WUXIAOSHOU、WUSHICHANGDEZHUANGTAI,“XIAO”YIZHISHITAMENLAIYISHENGCUNDEGENBEN,CICIYIQINGZHIJIEZAOCHENG“WUXIAOFEI”ZHUANGTAI。DUIZHEILEIXINGQIYEDEYINGXIANGKEYISHUOSHIZUIDADE,KEYIYUJIANDESHI,YINWEIPINPAILIDEBORUO,ZAIJIASHANGYIQINGYINGXIANGXIAGEDAMINGYOUBAIJIUDEJINGZHENGJIAJU,YOUYIBUFENZHONGXIAOBAIJIUQIYEJIANGHUIMIANLINTUISHIFENGXIAN;LINGWAIYIBUFENZHONGXIAOQIYETONGGUOZIJINDEWENDING、TUANGOUKEHUDEWEICHI、YINGXIAOMOSHIDECHUANGXINDENGSHOUDUANJIANGHUIZANSHIWENZHUJUMIAN;HAIYOUYIBUFENZHONGXIAOQIYETONGGUOZHENGHEZIYUAN,PINPAILIDEJIAQIANG、YINGXIAOMOSHIDECHUANGXINDENGDONGZUOTUOYINGERCHU,MANMANXIANGDIFANGXINGMINGJIUQIYEKAOLONG。

浙江快乐12  4、BAIJIUPINLEIDEJINGZHENGJIAJU:YIMAOTAIWEIYINLINGDEDAZHONGXINGJIANGJIUQIYERENGHUIKUAISUJUEQI,QIANGZHANNONGXIANGXINGBAIJIUDESHICHANGFENE,SUIRANDUIZHULIUCHANPINMEIYOUDADEYINGXIANG,DANSHIFENGKUANGDEQIANGZHANBAIJIUSHICHANGGAODUAN、CIGAODUANDEXIAOFEIQUNTI,YINGXIANGNONGXIANGXINGZHENGTIDELIRUNDIAN;YIFENJIUWEIDAIBIAODEQINGXIANGXINGBAIJIUZHENGZAIJUEQI,CANSHINONGXIANGXINGBAIJIUDEZHULIUJIAGEDUAN;YONGYIJUHUAGAIKUANGJIUSHIJIANGXIANGZAIKUORONG,QINGXIANGZAIJUEQI;

  5、DAYUCHIXIAOYUDEXIMAJIANGHUIGENGJIAMINGXIAN:YINWEIXIAOFEIZHEXIAOFEIXINLIDECHENGSHU,DUIPINPAI、PINZHIDESUQIUBUDUANJIADA,QUANGUOXINGMINGYOUJIUQI、DIFANGXINGMINGYOUJIUQIDEYOUSHIJIANGHUIBUDUANFANGDA,ERZUOWEIZHONGXIAOXINGBAIJIUQIYEDESHENGCUNHUANJINGJIANGHUIBUDUANEHUA,RUHEHUOXIAQUJIANGHUICHENGWEIDABUFENZHONGXIAOJIUQIDEJIANNANJUEZE,QUDAODUOYUANHUA、YINGXIAOMOSHICHUANGXINHUADENGDENGJIANGHUIBUDUANSHUAXINYEJIDERENZHI;

  6、XIANSHANGCHUANBO、YINGXIAODEMOSHIJIANGHUIBEIDUANQINEIWUXIANFANGDA(TONGGUODOUYIN、KUAISHOUDENGPINGTAIDEBAIJIUXIAOSHOUQUDAOJIANGHUIBEIDALIANGKAIFACHULAIBINGDEDAOWANSHAN,DANXIAOGUORUHEJIANGYOUDAISHIJIANLAIYANZHENG),ZHANGQILAIKAN,XIANSHANG、XIANXIAJIEHEYINGXIAOJIANGHUICHENGWEICHANGTAI;

浙江快乐12  YIQINGDEYINGXIANGCONGZHANGYUANLAIKANSUIRANSHIDUANZANDE,DANSHIDUIYUMUQIANRENGBUMINGLANGDEHOUYIQINGSHIDAI,ZUOWEIBAIJIUQIYELAISHUO,WOMENGAIRUHEYINGDUI?

浙江快乐12  YIQINGXIABAIJIUQIYEDEYINGDUIZHIFA

浙江快乐12  01、QUANGUOXINGMINGYOUBAIJIUQIYE

  DUIYUQUANGUOXINGDEMINGYOUBAIJIUQIYE,YINQIJUYOUQIANGDADEPINPAILIHEQUDAOZHANGKONGLI,ZAIJIASHANGXIAOFEIZHEDUIYUPINPAIDEYILAIZHUJIANJIAQIANG,SUOYIXIANGDUILAISHUO,ZHEIXIEQIYEYINWEIYIQINGXUYAODIAOZHENGDEFANGSHIBUDUO,ZHUYAOBIAOXIANZAI:■ZAIPINPAISUQIUSHANG:CHULEYITUOYUANYOUDEPINPAIYINXIANGZHIWAI,XUYAOJIARU、QIANGDIAOJIANKANGMEIJIUDEPINPAIBIAOQIAN,YINWEIYIQINGDEYINGXIANG,SHIDEYUELAIYUEDUODEXIAOFEIZHEGENGJIAZHUZHONGHEHAOJIU、HEJIANKANGJIUDEXIAOFEILINIAN,RUHEJIANGQIYEDEPINPAIXUANCHUANHEXIAOFEIZHEDEXIAOFEISUQIUWANMEIJIEHE,JICHUANXIAOFEIZHEXINZHI,CONGERZAIGEDAMINGJIUZHONGQIANGZHANXIANJI,HUOQUGENGDUOFENE。JIANGSHIQIZAIPINPAIGUIHUASHANGDEXUYAOSHENRUYANJIUDEZHONGYAOFANGXIANG;

浙江快乐12  ■ZAIQUDAOJIANSHESHANG:YINWEIYIQINGDEYINGXIANG,DAOZHIQUDAODEKUCUN(YUGUZUIKUAIYEDE6YUEFENYIHOUCAINENGKUCUNQINGLIJIESHU)YALIHENDA,JINGXIAOSHANG、QUDAOTAOXIANNENGLIJIANRUO,HENDUODEQUDAOCHUXIANZIJINZHOUZHUANBULINGDEQINGKUANG。ZHENDUIQUDAODEZIJINYALI,YAOCHONGFENFAHUIQIYEDEXIEDIAONENGLIJINXINGZIYUANZHENGHE(DUIYUHEXINQUDAO,YAOXIEZHUHUOYUANDEDIAOZHENG、LINSHICUXIAOZHENGCEDEQINGXIE,QUEBAOQUDAOKUAISUXIAOHUAKUCUN,TONGSHIJIASHENYUQUDAODEZHANXING);

浙江快乐12  ■ZAISHICHANGQUYUBANKUAISHANG:SUIRANDOUSHIMINGYOUJIUQI,DANSHIYINWEIXIANGXINGDEBUTONG,KOUWEIDECHAYI,QUANGUOGEDISHICHANGHAISHIYOUYIDINGCHAYIHUADE。ZUOWEIQUANGUOXINGMINGYOUJIUQI,MIANDUIYIQINGYINGXIANG,KEYI:

  02、DIFANGMINGYOUBAIJIUQIYE

  DIFANGMINGYOUBAIJIUQIYEYINWEIZAIDANGDIYOUZHEDETIANDUHOUDEYOUSHI,SUOYIZAIDANGDIDESHICHANGZHANGKONGLIHENQIANG,DANSHILIKAIDANGDI,QIXIAOSHOUNENGLIYOUXIAN,ZHENDUIYIQINGDEYINGXIANG,ZHEILEIXINGQIYEZHUYAODETUPOZHIFAGENGDUOSHI:

浙江快乐12  ▲XIFENQUYUSHICHANGFANGMIAN:①BENTUSHICHANG:TONGGUOYOUZHIDEZHENGSHANGGUANXIHEQUDAOZHANGKONGLI,JINYIBUGONGGUBENTUSHICHANGFENE,DAJIZHUJINGPIN、MINGYOUJIUQIDESAORAO,JINYIBUWEIHUHAOBENTUSHICHANGDEBAZHUDIWEI(SUISHIGUANZHUZHUJINGPINYINGXIAOCELVE,SUISHIZUOHAOYINGDUIFANGAN,QUEBAOZHANGQILONGTOUDIWEIBUDONGYAO),TONGSHI,ZAIPINPAIXUANCHUANSHANGZUODAOQUDAOQUANFUGAI,LAOLAOSUODINGXIAOFEIZHEDEXINZHI;

浙江快乐12  ②YANGBANSHICHANG:TONGGUOLIANGHAODEZHENGSHANGGUANXI、QUDAOZHANGKONGLI,JINYIBUKUODASHICHANGFENE,FENGSUOZHUJINGPIN、MINGYOUJIUQIDECUXIAOHUODONG。TONGSHIWENZHANGLAIYUANYUJIANIANGWANGTONGGUOHEXINQUDAODESHIFANHUQIANDINGKUNBANGHEXINQUDAO,TONGGUOQUANFUGAIDESHICHANGFENWEIYINGZAOCHUANBOREXIAOFENWEI,ZHENDUIXIAOFEIZHEKAIZHANDUOCENGCI、LINGYUDECHANPINTIYANHUODONG,BUDUANJIASHENHEXIAOFEIZHEDEZHANXING,TONGSHITONGGUODUOZHONGTUANGOUMOSHI、CUXIAOFANGSHIQIERUXIAOFEIZHEDEGEGEXIAOFEILINGYU,DACHENGCHUCHUYOUWOPIN,CHANGCHANGHEWOPINDESHIJUEGANSHOU;

  ③ZHONGYAOSHICHANG:TONGGUOHEXINQUDAODEDALIKAIFA、YIBANQUDAODEKUAISUJIANLI,KUAISUDAZAOYOUZHIQUDAOHEYOUZHIERPISHANG,JIEHEGEFANGLILIANGKUAISUXINGCHENGSHICHANGFENWEI、XIAOSHOUTIXIAN。TONGGUOLIRUNFENXIANG、FANDIANDEMOSHIJIANGYOUZHIQUDAOKUNBANGZAIWOPINDEZHANCHESHANG;TONGSHITONGGUOSHICHANGRENYUANDEBUDUANSHENRUKEQINGWEIHU,SHENWASHICHANG;TONGGUOTUANGOURENYUANDENULIKAITUO,QIANGHUASHICHANGFENE;TONGGUOPINPAIDESUZAOHECHUANBO、XIAOFEIZHEPINJIANHUIDEKAIZHANDENGZHENGQIANGWOPINDEPINPAILI。ZUIZHONGTONGGUOYIGEJIEDUANDEQUANFANGWEIYUNZUO,XINGCHENGZHENGGEQUDAOREXIAOFENWEIHEXIAOSHOUQILIANG;

浙江快乐12  ④YIBANSHICHANG:TONGGUOHEZUODANGDIDEYOUZHIQUDAO、TUANGOUSHANGDENG,KUAISUQIERUSHICHANG,TONGGUOJIEDUANXINGCUXIAO、CHUANGXINXINGYINGXIAOMOSHIDENGDADAOXIAOSHOUMUBIAO(KAIFASHICHANGCHENGBENTOURUXUYAOSHENZHONG)。

  ▲BIANYUANSHICHANGDEDALIKAIFAGONGZUO:ZUOWEIDIFANGXINGMINGYOUJIUQI,YINWEIFUSHEFANWEIYOUXIAN,BUKENENGQITASHICHANGDOURENKEBENPIN,DANSHIZUOWEIHEXINSHICHANGDEBIANYUANSHICHANG,XIANGDUIQITAQUYULAISHUO,SHICHANGKAIFADENANDU、XIAOFEIZHEJIESHOUDENANDU、QILIANGDENANDUMINGXIANSHIZUIXIAODE,SUOYIRUHEXUANZEHAOBIANYUANSHICHANGJINXINGKAIFA,SHIJIEJUEYIQINGQIJIANZHENGTIXIAOLIANGXIAHUADEZUIYOUXIAOSHOUDUAN。TONGGUODUIBIANYUANSHICHANGDEDALIKAIFA(YIZUIXIAODECHENGBENHUOQUZUIDASHOUYI),PINGJIEPINPAIDEFUSHELI、QUDAODEKUORONGXING、XIAOFEIZHEDEXIAOFEIXIGUANXIANGSIXING,JIANGHUIQIDAOSHIBANGONGBEIDEZUOYONG。

  ▲FUSHANG、KUOSHANG、CHUANGXINYINGXIAOMOSHI(HUIXIAO+TIYANYINGXIAO):YINWEIYIQINGDEYINGXIANG,DABUFENDEZHONGDUANCUNZAIKUCUNDEYALI,RUHEJIEJUEKUCUNDEYALISHIDANGQIANGEQUDAOQIWANGJIEJUEDEWENTI,ERZUOWEIFUZERENDEQIYEYINGDANGXIEZHU、ZHIDAOHEXINZHONGDUANXIAOHUAKUCUN,BUJINJIYUCHUANGXINYINGXIAOMOSHI(BAOKUOXIANSHANGXIAOSHOUQUDAOKAITUO、SHEQUNYINGXIAODENG)DEZHIDAO,GENGYINGGAIJIYUYIXIEJIEDUANXINGCUXIAOZHENGCE,BANGZHUZHONGDUANQIANGZHANXIANJI,KUAISUXIAOHUAKUCUN,WEIXIABANNIANDEXIAOSHOUGAOFENGLAILINTIGONGJIBENBAOZHANG。

  ▲PINPAISHENGJI,WEIMAIXIANGQUANGUOXINGMINGYOUJIUQIERNULI:ZUOWEIDIFANGXINGMINGYOUJIUQI,YOUQITEYOUDEYOUSHI,DANSHIYEYOUQIDIYUJUXIANXING,YAOXIANGYOUDADETUPO,ZEXUYAOXIANGQUANGUOXINGMINGYOUJIUQIMAIJIN,ERZHEIYESHIDIFANGXINGMINGYOUJIUQIZHENZHENGZUODADEZUIHAOTUJING。DANGRAN,ZHEIGEMUBIAOSHIBIJIAONANSHIXIANDE,SUOYIXUYAOBUDUANDEQIANGHUAPINPAIXUANCHUAN,YAOZAIZIJINKEKONGDEQINGKUANGXIA,CHIXUDEXIANGQUANGUOSHICHANGTOUFANGYIDINGBILIDEGUANGGAOFEIYONG,YAOZAIQUYUWAISHICHANGXUNZHAOHESHIDECHENGSHIZUOWEIYANGBANSHICHANG、ZHONGDIANSHICHANGDAZAO,TONGGUOYIDIANDAIMIANDEFANGSHIZHUBUKUODACHANPINDEPINPAILIHEQUDAOWANGLUO。

  03、ZHONGXIAOXINGJIUQI

  ZHONGXIAOXINGJIUQISHIYIQINGQIJIANSHOUYINGXIANGZUIDADEJIUQI,YINWEIQIZIJINZONGLIANGXIAO,ZAIJIASHANGCHUANTONGQUDAOZHANBIHENZHONG,YINWEIYIQINGDEYINGXIANG,DAOZHIXIANXIAXIAOFEIJIHUTINGBAI,SUOYIDUIYUZHONGXIAOXINGJIUQILAISHUO,MEIYICIXINGYEDEZHENDANGDOUYOUKENENGSHISHENGSICUNWANGDESHIKE,NEIMERUHEBAITUOKUNJINGNI?

浙江快乐12  ▲QINGZICHAN、ZHONGYINGXIAO:ZUOWEIZHONGXIAOXINGJIUQI,MIANDUIYIQINGDEYINGXIANG,SHOUXIANKAOLVDESHIRUHEHUOXIAQU,RANHOUCAIKAOLVFAZHAN,ERYAOJIEJUEHUOXIAQUDEZUIXINGZHIYOUXIAODEFANGSHIYINGGAISHIQINGZICHAN,ZHONGYINGXIAO。

  QINGZICHAN:CHULEBIYAODECHANPINPINZHIGAILIANGTOURUDENGZHIWAI,JINLIANGJIANSHAOYIQIEQITAGUDINGZICHANTOURU,QUEBAOLIUDONGZIJINDECHONGZU;TONGSHIDUIYUZHENGGEJINGYINGGUOCHENGZHONG,FEIYINGXIAOFANGMIANDETOURUDOUXUYAOSHENZHONG。

浙江快乐12  ZHONGYINGXIAO:YIQIENEIBUDETOURUJIEWEICHENGBEN,SHOUYIDOUZAIWAIBU。SUOYIYAOJIZHONGYOUXIANDEZIYUANBAGEXIANGFEIYONGTOURUDAOYINGXIAOSHANGLAI(KAIFABIANJIESHICHANGTOURUFEIYONG、HEXINZHONGDUANDEWEIHUFEIYONG、CHANPINYUNDONGCUXIAOFEIYONG、XINYINGXIAOMOSHICHUANGXINFEIYONGDENGDENG),DANGRANZHEILISHUODEZHONGYINGXIAOBINGBUSHISHUOWUXIANZHIDETOURUYINGXIAOFEIYONG,ERSHIYIXIAOSHOUJIEGUOWEIMUDEDETOURUGEXIANGYINGXIAOFEIYONG,YIDINGYAOHEYEJIGUAGOU,JUJUEWUXIAODELUANTOUFEIYONG);

浙江快乐12  ▲FUSHANG、KUOSHANG:YAOXIZHISHULICHUZHENZHENGDEHEXINQUDAO,ZHIDAO、XIEZHUHEXINQUDAOKAIFAERPISHANG、XIAYOUSHICHANG,TONGSHITONGGUOERPISHANGDEPINGTAIZUOYONG,KAIZHANGEXIANGYOUXIYINLIDEYINGXIAOZHENGCE、CUXIAOHUODONG,ZHENGQIANGSHICHANGZHANGKONGLI,KUODASHICHANGFENE;

浙江快乐12  ▲YITUODANGDIZHENGSHANGGUANXI,HUOQUGUOJIA、DIFANGGEXIANGZHICHI:DABUFENDEZHONGXIAOBAIJIUQIYE,ZAIDANGDIDOUYOUYIDINGDEZHENGSHANGZIYUAN,YAOYITUODANGDIDEZHENGZHIZIYUAN,HUOQUGUOJIAXIANGGUANZHENGCEZHICHI,TONGSHIYITUOZHENGSHANGZIYUAN,JIANGTUANGOUDENGQUDAOXIANGXIAYANSHEN,JIANGYIQINGDEYINGXIANGZUIDAHUAJIANXIAO,YAOZHENGHEYIQIEYOULIZIYUAN,WEITESHUSHIQIDEXIAOSHOUTIGONGJIBENBAOZHANG;

  ▲YAOQUANMIANSHULIYUANGONGDUIWU:TICHUWUXIAOGONGZUOGANGWEI,SHIDUTIGAOGONGZUOYALI,JIANGYUANGONGXIAOLVTIGAO,YIXIAOLVHUANXIAOYING。TONGSHIYAOJIAQIANGXIAOSHOUTUANDUIGUANLI,YAOJIANLIYIYEJIWEIDAOXIANG,NENGZHESHANG,PINGZHERANG,RUOZHEXIAGAOXIAOZUZHITIXI,ZHENGQIANGTUANDUIZHANDOULI。

  ZONGZHI,BULUNRENHEBAIJIUQIYE,MIANDUIYIQINGDEYINGXIANG,DOUBUNENGDIAOYIQINGXIN,YAOJIEHEZIJIDEGEFANGMIANYOUSHI,KUAISUYINGDUI,JIANGYIQINGDEYINGXIANGKONGZHIZAIZUIXIAOFANWEI,TONGSHIYAOKAIYUANJIELIU,YAOYIJIXIAOWEIDAOXIANG,YIXIAOLVWEIYUANZEDEKEXUEGUANLIFANGSHI,JIANGQIYEFAZHANDAOGENGHELIZHUANGTAI,CAINENGYINGDUIGEZHONGTUFAQINGKUANG。

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